On June 22, 15 companies from across the region will be pitching in front of a live audience for a share of over $1 million as a part of the second annual Quicken Loans Detroit Demo Day. The one-day pitch event will be the culmination of a three-month competition where over 500 businesses will be narrowed down to the top 7 who will each receive $25k - $300k in funding.

Apply by April 22nd for your share of over $1 million!

For more information please visit Detroit Demo Day

Thanks for your interest in applying for Quicken Loans Detroit Demo Day! Before you fill out the application, please carefully read the eligibility requirements below:


Quicken Loans Detroit Demo Day is for businesses physically located in, or those committed to relocating to, the cities of Detroit, Hamtramck, and Highland Park. Business owners must be legal U.S. residents, able to travel on their own to present at Detroit Demo Day, be willing to work with us to perfect their pitch, and be in good standing with the IRS.

All businesses applying must meet general eligibility by March 27, 2018  

  • Established for-profit business entity i.e. Sole Proprietorships, General Partnerships, Corporations (Inc., Corp.), Limited Liability Companies (LLC), Limited Liability Partnerships (LP, LLP), Low-profit Limited Liability Company (L3C), or Benefit Corp.

  • Product or service ready for sales

  • Detroit-based, or committed to expanding into the city.

  • Under $2M in revenue and under $1M in raised capital.

In addition to meeting general eligibility, companies applying to Detroit Demo Day will be asked to choose between one of three Funding Categories: Start, Grow, and Scale. Each of these Funding Categories has two additional criteria:


For companies introducing their product or service to market.

Revenue: Less than $100,000 in 2017

Market: For those serving either local or national customers


For more established businesses looking to expand locally.

Revenue: More than $100,000 in 2017

Market: For those serving primarily local customers.


For more established businesses looking to expand nationally.

Revenue: More than $100,000 in 2017

Market: Product or service ready for sales to national customers.